In this sense, the Tourist Board of the Diputación de Lleida is committed to digital transformation, digital marketing and sustainability, as levers to improve the competitiveness of companies and tourist entities in the Pyrenees and the Lands of Lleida.

To the new training plan 2022-2023 we have included a series of video courses aimed at digital marketing and the process of digital transformation of organizations, focusing on a new company/entity model based on the visitor-centric strategy, new methodologies, innovation, digital culture, technology, digital business and business analysis.

And, how could it be otherwise, sustainability becomes one of the pillars of the territory’s strategy. We present a training itinerary based on a tourism organization model oriented and committed to the environment and society, with the aim of improving the well-being of the planet and the population, and feels capable of creating environmental, social and economic value.

This training plan is aimed at all staff in the public and private tourism sector in the Lleida region:

• Professionals in the planning and management of destinations in the Lleida region.
• Professionals in accommodation, sports tourism, cultural heritage and others
  tourist services to Lleida.
• Professionals specialized in the creation, development and promotion of tourist products in Lleida.
• Public administration professionals in the field of tourism in Lleida.
• Marketing and tourism promotion professionals in the Lleida region.
• Professionals of the tourist consultancy of the demarcation of Lleida.

• These courses are online and free, and therefore, not face-to-face with an agenda and audiovisual capsules.
• They do not have a start and end date.
• The user decides when and from where he wants to do it, allowing flexibility to his work rhythm needs.
• You just have to fill out the form below or enter the platform https://formacio.aralleida.cat/ if you are already registered with your username/email and password.